REDUCED secures €6 million to scale natural food ingredients business

Big news! We’re excited to announce our co-investment in REDUCED, a Rockstart AgriFood portfolio company. The €6 million round was raised from a range of investors, including new investors Novo Holdings and the Nordic flavor house Einar Willumsen, as well as existing investors EIFO and Rockstart. The founders will use the funding to further develop their technology platform, broaden their portfolio of savory ingredients, secure production capacity, implement certifications, and increase sales and marketing efforts.

REDUCED, a Copenhagen-based company that uses fermentation technology to transform food and agriculture industry side streams into natural food ingredients, was founded in 2020 by William Anton Lauf Olsen & Emil Munck de Voss. The company has developed proprietary processes using novel fermentation technology to extract unique umami flavors from food industry side streams at a lower cost through expedited processing, with a lower  CO2 impact.

Rooted in gastronomy, REDUCED’s Head of Research & Development, Lorenzo Tirelli, and Head of Product, Bram Kerkhof, previously worked in the fermentation lab of the internationally acclaimed Danish restaurant Noma, which was frequently rated as one of the World’s 50 Best Restaurants.

REDUCED’s technology extracts savory umami flavors from both vegetable and animal side streams, using fermentation to convert them into clean-label ingredients. The global market for savory food ingredients is estimated to be worth more than € 31.5 billion, and € 8.8 billion for global clean-label savory flavorings.

REDUCED offers a wide range of products including organic chicken stock concentrates made from retired laying hens and stock concentrate made from vegetables that don’t meet the strict appearance or size criteria of supermarkets. They also produce fermented umami sauces which add complexity to food. Currently, REDUCED supplies over 100 food service businesses and collaborates with leading food ingredient suppliers to deliver ingredients to manufacturers.

This investment will be transformative for the company as we expand and extend the range of products we can offer, drawing on our gastronomic heritage to create unique flavors. Not only will this bring great new products to the market, but it will also help to reduce CO2 emissions and make the most of the side streams available in the food production chain. We are ready to continue the work we have started and accelerate the impact we can make on the food industry.

Emil Munck de Voss, Co-Founder & CEO of REDUCED

We are delighted to make our fourth investment in REDUCED. As an early stage investor, Rockstart’s additionally is investing in impactful early stage agrifood tech startup teams when others may hesitate to take the risk. REDUCED is a perfect example of why we do it—Emil, William, and their team are pioneering healthier and more sustainable ways of deriving flavors and ingredients. We’re proud to continue supporting them on their journey.

Mark Durno, Managing Partner AgriFood Rockstart 

Congrats, REDUCED!