Where will you have dinner tonight? By yourself, in front of the TV or a computerscreen? Or maybe go out to get some Chinese takeaway? Or McDonalds? Probability is high it will not be as social, delicious and fun as Kitchensurfing would like it to be. I believe eating has been less and less focused on experience and enjoying the meal. Nowadays people seem to lack the time to prepare food, they look for fast options which are seldom healthy. On the other hand, food is one of the categories that I have seen trending for the last time when it comes to startups. But what is Kitchensurfing?
Kitchensurfing is a startup that aims to bring back the social element to eatingl by making people eat in rather than eat out. It is a marketplace for food lovers and people with cooking skills. I deliberately did not say chefs since these people are not chefs by profession. They just love cooking. Kitchensurfing lets you create a profile where you can detail your cooking style, specialties, sample menus and upload photos of yourself and the food you have prepared. If I for instance feel like organizing a dinner party with exotic Indian food for 10 guests then I can simply search for people who know how to prepare Indian food on Kitchensurfing. The ‘’chef’’ then takes care of all the ingredients, preparation and serving the food. I really like the concept and would like to test it myself some time. Goodbye Fastfood?
Kitchensurfing is so far active in New York and Berlin. New York I can understand as it is a huge melting pot of people from very different, also often culinary backgrounds. Eating out there is quite expensive so having your own dinner prepared at the location of your choice (your kitchen) is not a bad idea. I can definitely see it work there. Berlin I view as a bit more problematic. Food in Berlin is extremely cheap, eating out can sometimes be cheaper than preparing your food at home. Especially in tough economic times I doubt kitchensurfing will find support there. What about Amsterdam? Will it also launch in Amsterdam and if so, would people in Amsterdam embrace it? It would definitely be gezellig.