How bad trousers led to a new company

Abe Burmeister is a former graphic designer from NYC who claims he can only use a pair of trousers one month while riding on his bike to his office. Instead of only complaining about the fact that the trousers are lousy he came up with a great idea for a company called Outliers.

Abe started out by looking for ways to make clothes from high technical fabrics and with a great style at the same time.

“As a native New Yorker I cycle to work everyday. I love cycling but it cost me roughly a pair of trousers a month”, says Abe. “I was wondering what I could do about it. And since I couldn’t find trousers that could keep up with my cycling scheme, I came up with the idea of making durable pants myself. I teamed up with Tyler Clemens, a local who also has the ambition to create high performance clothing. Tyler was looking for the perfect shirt so together we have the ideal mix of sustainable apparel for all kinds of weather and transportation.”

“If no one is going to make these pants I guess I’ll have to make them myself” Abe Burmeister

What struck me most while watching Abe’s video on Hypebeast is the fact that anything can lead to a new idea or company.

Apparel from Outliers is only for sale online because selling through retailstores made the clothes “too expensive”.

I have to admit I cycle to work everyday but never ruined a pair of trousers in a month. But I’m gonna try out their clothes anyway. I’m curious about the quality.

 

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