Need to give a presentation of your product or ideas on a conference stage? Watch this TED-talk to prepare for it.
Nancy Duarte, an expert in presentation design and CEO of Duarte Design, studied presentations for years. She figured out there’s a common architecture to every great speech. Duarte compared talks of famous speakers like Martin Luther King and Steve Jobs, and noticed this structure in many talks:
In your presentation, you need to switch between what is now (a situation that the audience can relate to) and what the situation could be in the future. What Steve Jobs did for example when he launched the iPhone, was switching between talking about the ‘sucky competitors’ in the mobile phone industry, and talking about his new phone and how it would change the world.
During your presentation, you need to keep going back and forth between those two scenarios to convince people of your ideas. When you do that, repeat the same words and sentences every time, so people can recall them, like Martin Luther Kind did in his famous ‘I had a dream’ speech. Steve Jobs compelled people to feel a certain way about his product by saying how ‘awesome’ and ‘beautiful’ it is all the time. End your presentation with the new norm that your product or idea brings, and make your ending dramatic and poetic.
Watch the TED talk by Nancy Duarte here.