Program

We support 10 startups for 100 days, backed by 99 mentors in the main European startup hub: Amsterdam.

The Rockstart Accelerator program starts March 15th, 2013 and consists of two program elements:

– The 100-day Spring Program is focused on challenging assumptions and building your startup while being coached by rock star entrepreneurs, CEO’s and experts in your field.
– Additionally, the three-month Summer Program for selected startups supports you in closing funding, building an international fan base, one-month of co-working space at RocketSpace (in San Francisco), and gaining serious market traction. In the US, we will visit startups like Podio, Zendesk, Drobox and Google, 500startups’ hub, blackbox mansion, co-work at Mozilla WebFWD campus and pitch at several locations in the Valley
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Spring 2013

The 100 day Spring Program consists of three phases:

1. Tune (week 1-4):

We’re starting out with a very lean approach by doing intensive customer development. We use the best-practice methodology created and taught by Ash Maury. Startups go through an intensive iteration phase strongly focused on mentor feedback. Main assumptions about product and market are challenged. Teams fine-tune, re-shape and adapt their business.

2. Produce (week 5-11):

Startups focus on product development, their business model and value proposition. Testing their prototype / Minimum Viable Product (MVP) with potential customers and getting valuable feedback. Become your own Scrum master.

3. On Stage (week 12-14):

Startups prepare Demo Day, investor documentation and presentations. Pitches and product demos are prepared. We will drive you out of your comfort-zone to make you a super presenter.

Demo Day

This is not X Factor. This is Rockstart. Time to show what you’ve learned, what you’ve built and how you’re going to disrupt your industry. We fill the stadium with 300-400 people; you’ll be pitching to over 100 leading investors, VCs, influencers, mentors and press.

Summer 2013

The additional three-month Summer Program consists of three phases:

4. Fundraising (week 1-6):

After the 100-day Spring Program, you will be at a critical point in your development and growth. This is why we continue to provide intensive support for all 10 teams for an additional 100 days. Fundraising, customer acquisition and PR are just a few things you need to excel in when building a successful and international company. We provide workshops and coaching on these and other important subjects, as well as help you choose the right partners and advisors for your company.

5. Gearing up (week 7-8):

In August we will prepare you to succeed in international markets. Raising interest, closing funding and doing business in the U.S. requires a different approach than in Europe. That’s why we put a lot of emphasis into amping up your pitching and your networking skills, so you’re ready to take the next step.

6. US program (week 8-12)

In September, the CEOs of the 10 startups go to Silicon Valley for a month to break through in the US market. At several Demo Days different places in the Valley, the teams will pitch to leading VCs, Angels and serial entrepreneurs to gain interest for Round A and B investments, establish partnerships, or acquire large customers. The US mentors will help the startups with introductions, understanding and getting the most out of the high-paced meeting culture and prepare them for meeting with US VCs.