The value proposition for your product and business are probably two of the most important marketing statements that you will make as a startup. Since they basically convince the consumer to buy your product or service and the investors to finance you, it’s good to have them figured out as soon as possible. Also, the...
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19 May 2013
If business was taught in the form of stories, it would never be forgotten - paraphrasing Rundyard Kipling’s original quote. That’s the thinking behind the Early Days talks, our series of talks where experienced tech entrepreneurs share their big moments: their “highs” and “lows”, the defining moments of their career as entrepreneurs that taught them...
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18 May 2013
Choosing the right business partner is a common concern among entrepreneurs. Founding and running a startup is a serious and unpredictable business; everybody who has ever tried it knows it all too well. It seems like jumping off a cliff and assembling an airplane on the way down – as Reid Hoffman puts it. First...
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13 May 2013
“Startups don’t starve, they drown”, said Shawn Carolan. You know how it goes: you have a young product, you recently launched and you’re desperately collecting data to see if you are on the right track. With so much emphasis put on startups’ learning process, startups are often lost in a data labyrinth, drowning in a...
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28 April 2013
Mini-Demo Day is the first milestone of the 100-days program and marks the end of its first phase: a four-week period where startups are focusing on tuning their business into product/market fit. In this phase teams integrate the lean startup methodology as a key concept in the development of their business by attending workshops and...
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22 April 2013
Early stage startups either don’t have a product yet or the product is wrong. At this stage the data are little and the numbers might not speak the truth. So how can you use metrics to maximize learning and build a product people love? Ian Collingwood, entrepreneur (UX|DNA) and UX specialist flew from sunny Barcelona...
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16 April 2013