Aukje Metz
Founder of Direct Force
In hindsight my history reads as the classical schoolbook. Self-made entrepreneur, the American dream, highschool dropout yadayada. Bootstrapping, remortgaging my house. In ’97 I started off with something completely new, streetmarketing. This initiative turned into industry not just a company.
Demo Day 2013
Important dates
From our blog
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The importance of value proposition for your business
May 19, 2013
The value proposition for your product and business are probably two of the most important marketing statements that you will make as a startup. Since... -
Boris Veldhuijzen van Zanten – From failure to failure without lack of enthusiasm!
May 18, 2013
If business was taught in the form of stories, it would never be forgotten - paraphrasing Rundyard Kipling’s original quote. That’s the thinking behind the... -
A match made in startup heaven
May 13, 2013
Choosing the right business partner is a common concern among entrepreneurs. Founding and running a startup is a serious and unpredictable business; everybody who has... -
Why is measuring so hard?
April 28, 2013
“Startups don’t starve, they drown”, said Shawn Carolan. You know how it goes: you have a young product, you recently launched and you’re desperately collecting...
